You’ve got the buy in and the budget, you’ve booked the photographer, and you’re hoping for masses of great photos to promote an exciting campaign! Or perhaps this shoot is to boost your imagery stores for that photo-eating thing we call Social Media. Either way, here’s a few tips for getting the most out of your shoot.
If your charity is well informed about getting consent, you probably won’t need this blog post. But if you’re still not getting consent (by which I ideally mean signed consent forms) from your photography subjects, then grab a cup of tea and a biscuit and settle in for a few minutes, because this is an important one.
Getting management buy-in to spend budget on photography is tough but it can be done! Here’s three top tips for how to get budget buy-in from your communications manager.
If you work at a charitable organization that doesn’t currently value great photography, getting buy-in from the people above you to spend more on it can be a bit of a struggle.
While most managers can see the value of the campaign ‘hero’ shots – you know the ones that are plastered all over advertising or the cover of your annual review – they may not understand how imagery powers every day communications. It’s up to you to show them how great photography can make your work better:
Great photos are a key part of any charity’s communications strategy, but the best ones are often overused – how does that harm your engagement with supporters, and how can you prevent it? Here’s my top 5 tips for not overusing images in your charity’s online communications!
Great images haven’t been a ‘nice to have’ for a long time.
…instead they’re now a key component of a successful digital strategy…but they’re often the thing that gets put on the back burner for charities until a dire need arises (like, until you need them for that big fundraising campaign, or the dreaded Annual Review deadline starts to sneak up on you…yep, been there!)
...is a question I get a lot from internal Comms teams looking to build their own internal photography kit.
They want to know the best, and most affordable, gear that will help them take great shots for social media daily.
Is it a question on your mind too?
I can help! I've made a free downloadable PDF list with my complete Photography and Videography kit guide for your team, including specific product suggestions and links!