Getting management buy-in to spend budget on photography is tough but it can be done! Here’s three top tips for how to get budget buy-in from your communications manager.
If you work at a charitable organization that doesn’t currently value great photography, getting buy-in from the people above you to spend more on it can be a bit of a struggle.
While most managers can see the value of the campaign ‘hero’ shots – you know the ones that are plastered all over advertising or the cover of your annual review – they may not understand how imagery powers every day communications. It’s up to you to show them how great photography can make your work better:
Great photos are a key part of any charity’s communications strategy, but the best ones are often overused – how does that harm your engagement with supporters, and how can you prevent it? Here’s my top 5 tips for not overusing images in your charity’s online communications!
Great images haven’t been a ‘nice to have’ for a long time.
…instead they’re now a key component of a successful digital strategy…but they’re often the thing that gets put on the back burner for charities until a dire need arises (like, until you need them for that big fundraising campaign, or the dreaded Annual Review deadline starts to sneak up on you…yep, been there!)