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How to get the most out of a planned photoshoot as a Charity

12.02.19

You’ve got the buy in and the budget, you’ve booked the photographer, and you’re hoping for masses of great photos to promote an exciting campaign! Or perhaps this shoot is to boost your imagery stores for that photo-eating thing we call Social Media. Either way, here’s a few tips for getting the most out of your shoot.

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Charities, Photography & Consent

11.01.19

Consent – when you need it, and how to get it

If your charity is well informed about getting consent, you probably won’t need this blog post. But if you’re still not getting consent (by which I ideally mean signed consent forms) from your photography subjects, then grab a cup of tea and a biscuit and settle in for a few minutes, because this is an important one.

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How to get Manager budget buy-in for photography

10.01.19

Getting management buy-in to spend budget on photography is tough but it can be done! Here’s three top tips for how to get budget buy-in from your communications manager.

If you work at a charitable organization that doesn’t currently value great photography, getting buy-in from the people above you to spend more on it can be a bit of a struggle.

While most managers can see the value of the campaign ‘hero’ shots – you know the ones that are plastered all over advertising or the cover of your annual review – they may not understand how imagery powers every day communications. It’s up to you to show them how great photography can make your work better:

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How to stop overusing the same 3 images

09.01.19

Great photos are a key part of any charity’s communications strategy, but the best ones are often overused – how does that harm your engagement with supporters, and how can you prevent it? Here’s my top 5 tips for not overusing images in your charity’s online communications!

Great images haven’t been a ‘nice to have’ for a long time.

…instead they’re now a key component of a successful digital strategy…but they’re often the thing that gets put on the back burner for charities until a dire need arises (like, until you need them for that big fundraising campaign, or the dreaded Annual Review deadline starts to sneak up on you…yep, been there!)

Shot at Koakaka Coffee Cooperative for The Challenges Group
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